Ethical Issues and Dilemmas in Advertising in Nigeria
DOI:
https://doi.org/10.64321/jcr.v2i4.39Keywords:
Ethical issues, advertising, Nigeria, consumer interests, regulatory frameworksAbstract
This study examines the ethical issues and dilemmas in advertising in Nigeria, with a focus on misleading advertising, unauthorized use of personal data, and stereotyping. Extant literatures were reviewed to enrich the study. Virtue ethics theory was adopted as framework for the study. The study reveals that the lack of effective regulation and enforcement of ethical standards in Nigeria's advertising industry has led to a proliferation of deceptive and manipulative advertising practices. The findings highlight the need for promoting responsible and ethical advertising practices that prioritize consumer interests and well-being. The study's recommendations provide insights into the development of effective regulatory frameworks and industry practices that can promote a more responsible and effective advertising industry in Nigeria.
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